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Work
Experience

May 2022 - May 2023

Creative Manager, Product Development | Video & Media

Lead and facilitate a team of direct reports through each stage of video content production process and media research and acquisition with clear creative directions and an inclusive mindset;
Promote cross team collaboration and multi-disciplinary growth with media editors, audio and video producers, visual designers, print and ebook designers, UX designers, instructional designers, and interaction designers to ensure K-12 courses come together as a cohesive, visually appealing and accessible experience;

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  • Partner with executives, leaders, and other stakeholders to define smart strategies that align business and customer needs.

  • Translate business requirements into visual concepts and prototypes;

  • Actively collaborate with co-managers to support director and build a multi-disciplinary team that can flex between projects and courses;

  • Oversee budgeting and invoicing processes with various vendors;

  • Analyze production processes to identify opportunities to increase cost efficiencies and improvements;

  • Anticipate and resolve technical and production workflow issues;

  •  Manage outsourced work with vendors, communicating and integrating K12 vision and design into deliverables;

  • Balance mentoring capabilities with a willingness to jump in and execute on project deliverables.

 

Skills: Budget Management · Vendor Management · Resource Management · Video Editing · Multimedia · Project Management · Production Management

Aug 2018 - Feb 2022

Associate Director of Production, Online Video Services

Manage the video production pipeline for the support of Online Education, Live Event, Marketing, and special project video content.

 

  • Project manage a variety of video project types from educational demos, interviews, on location site visits, live events, webinars, etc. from pre to post-production

  • Meet with internal stakeholders to learn more about new project details and give progress updates on existing projects, communicating any issues

  • Work with partners across the organization to determine and realize the best visual storytelling strategies that lead to successful business outcomes

  • Manage workloads, balance aggressive timelines while maintaining space for creative work and exploration. Adjusting assignments and deadlines accordingly, and update key stakeholders on requirements.

  • Identify opportunities for improvement in workflow and production processes

  • Perform final approval and spot-checking for quality assurance

  • Ensure video assets, feedback, and approvals are on time; and final assets are on time, in correct specs.

  • Identify and advocate for needed equipment and personnel needs

  • Identify video, asset management, project management tools and trends and ensure best practices within the group

  • Analyze problems, identify alternative solutions and implement recommendations in support of goals

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Skills: Video Direction · Live Event Production · Quality Assurance · Leadership · Resource Management · Online Video Production · Video Editing · Interviews · Videography · Multimedia · Storytelling · Project Management · Production Management

Nov 2015 - Aug 2018

Online Course Video Production Lead

Oversee multiple video production processes at Online Education, ensuring production teams and academic departments follow Online Education standards and workflows from pre-production to delivery. Responsible for the initial video assessment and partner with the Associate Vice President of Online Video to determine the class video approach and assignments to the Digital Content Producers, as well as following up throughout the process to ensure all video needs are covered.

 

  • Oversee and manage the booking, shooting and editing of video demonstrations for online classes

  • Work with the involved parties (i.e. Artist/Instructors, Instructional Designers, Digital Content Producers, etc.) to find the approach to produce and deliver the video demonstrations needed for each online course

  • Provide the video team with an accurate projection of the scope of work expected for each building cycle and adjust production assignments accordingly

  • Oversee all video projects to provide transparency regarding workload, capacity, production timelines, and deadlines

  • Work on a team and serve as a team leader; anticipate needs for different classes and assign the video production team accordingly

  • Demonstrate and maintain ability to capture important concepts in video

  • Work under strict deadlines; enforce production deadlines and prioritize the needs for different classes throughout the building cycle

  • Ensure that the team’s top priority is educational content of assigned videos; make recommendations to achieve the best educational results

 

Skills: Video Direction · Video Editing · Interviews · Camera Operating · Sound · Videography · Multimedia · Storytelling · Production Management

Jul 2013 - Nov 2015

Video Production Coordinator/Digital Content Producer

VIDEO PRODUCTION COORDINATOR

  • Collaborate with the Cyber Campus Video Department Director in initiating, planning, and scheduling the video production for the department.

  • Follow established guidelines to ensure the video demonstrations meet the educational and aesthetic requirements demanded by AAU.

  • Scheduling and coordinating video production and video studio workflow

  • Scheduling and confirming video crews and instructors

  • Booking and coordinating resources needed for the video shoots

  • Initiating, planning and scheduling live video production for the Cyber Campus department

  • Analyze needs and subject matter of individual instructors/courses and suggest production formats and techniques that will best make the class content comprehensible and educational in video format.

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DIGITAL CONTENT PRODUCER

  • Manage and maintain overall quality and execution of educational videos from start to finish

  • Partner with management team to innovate the process, ideas, and final product delivered to online students on a continuous basis

  • Clearly communicate and justify production choices to creative team

  • Adapt with continually evolving technologies, styles, and standards

  • Demonstrate and maintain enthusiasm to work with industry leading artists to produce exceptional video content

  • Demonstrate and maintain extensive understanding of all aspects of video production

  • Utilize project management, organization, planning and communication skills; maintain strong attention to detail and consistently strive for excellence


Skills: Video Direction · Video Editing · Interviews · Camera Operating · Sound · Videography · Multimedia · Storytelling

Education

2015 - 2017

Academy of Art University | Master of Arts (M.A.)

2001 - 2006

San Francisco State University | Bachelor of Arts (B.A.)

Skills
& Expertise

Adobe CC:

  • Premiere

  • After Effects

  • Audition

  • Photoshop

  • Character Animate

 

Project Management Platforms and Tools:

  • Salesforce, Basecamp, Jira, Slack, Resource Manager for Smartsheets, Smartsheets, Miro, Trello, Airtable, PeopleSoft, PhotoShelter, Kaltura, Rev, Zoom​

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